Give Tile, Get Magic

Role: Creative, System Architecture, Integration Engineering

Through Winter 2019, Deeplocal helped launch Tile’s new tracker, the Tile Sticker, with a custom interactive multimedia vending machine experience.

I wore many hats on this project, from initial creative concepting and idea generation all the way through production, and finally on-site activation across London, Amsterdam, Toronto, and New York.

As systems engineer, I owned all hardware architecture of the project as well as ensuring our experiential and design intent were achieved in the final build. Some technical highlights were developing custom camera control firmware, hacking vending machine controllers (VMCs) on an extremely accelerated schedule.

I wish I could share more, but further details of this project are, unfortunately, confidential.