#NFLTWitter

Role: Creative Tech Lead

At Super Bowl LIV, NFL and Twitter partnered in a brand new way— leading to thousands of custom printed pieces of confetti to fall over the stadium with fan’s tweets on them. Through the week, the hashtag was used over 30,000 times, and during the game, tweets were printed live in preparation for launch at the end of the show.

I led Deeplocal’s involvement as our Creative Tech Lead. Further details are unfortunately confidential.

IMG_2538.JPG
IMG_5078.jpg